For this project, my client requested a bright and bold visual identity which combined and overlapped fun shapes and illustrative elements with photography. I made sure that my designs held to both these elements of fun and whimsy, while also maintaining a reputable quality for a student politics campaign. And yes, they won!
Reimagine Campaign
Reimagine Poster, 2023. © Elena Delzer
Reimagine Flyer and Sticker, 2023. © Elena Delzer
WTUR Show Promotional Materials and Stickers, 2023. © Elena Delzer
WTUR Branding Guide, 2023. © Elena Delzer
Instagram Show Promos, 2023. © Elena Delzer
WTUR Rebrand
Künstlerroman Branding Concept
This was an early stage branding concept for "Künstlerroman: The Artist's Journey", a group art show. I enjoyed using playful type and a book motif to celebrate the concept of Künstlerroman, a German word which is also defined as "The Artist's Novel".
Staff Images, 2023. © Elena Delzer
For WTUR's rebrand, I knew that I wanted to preserve their primary colors and lightning motif, but their previous branding needed a contemporary refresh. The client requested bold, three-dimensional title type, and I added an eye-catching pink and started employing a grid system to hold the abundance of info needed on WTUR's print materials. I also had lots of fun making illustrative promotional stickers.
Künstlerroman Concept, 2024. © Elena Delzer
